Digital Shelf FAQs

A recent report discovered that even though manufacturers spend a collective $100 billion on trade spending each year, they only devote about 0.3 percent to shelf management. This is despite the fact that the report found that 55% of purchasing decisions are made at the shelf in a retail location.

With a digital shelf and Smart Merchandising techniques, you can take control of your shelf management and take your sales to the next level. To help you learn more about what these shelves can do, keep reading to discover our complete guide.

Q: What Is a Digital Shelf?

A: A digital shelf combines traditional retail shelf merchandising with high-tech digital displays. The final result is an engaging and interactive way to advertise your products.

One of the biggest advantages of digital shelves is that they are attention-grabbing, especially when combined with interactive elements. Another advantage is the analytics of each shopper interaction with your products and the capture of KPIs ( key performance indicators ) that deliver insight into shopper behavior and preferences. This can help you to boost sales both online and offline.

Q: How Do Digital Shelves Increase Brand Awareness?

A: Digital shelves increase brand awareness by boosting your products’ visibility and showcasing the unique value proposition of your products.

Providing relevant product content, information, reviews, and influencer commentary will help your products seem fresh and dynamic in a sea of static shelves. This is a major part of increasing brand awareness on the retail level. Also, once they are interested, these interactive shelves mean that more product immersion is just a click away!

Q: How Will a Digital Shelf Improve My Marketing Strategies?

A: A digital shelf improves marketing strategies because you are combining the power of a physical and digital product experience more effectively. Easily updatable content keeps your product story current and exciting.

These interactive shelves will seamlessly take customers to a customized digital engagement for more information or showcase how to use a product. In other words, digital shelving can truly streamline your marketing strategy.

Key Takeaways:

• A digital shelf combines traditional retail shelving with high-tech digital displays and Smart Merchandising techniques. 
• Digital shelves increase brand awareness by boosting your products’ visibility and showcasing the unique value proposition of your products.
• A digital shelf improves marketing strategies because you leverage the appeal of physical and digital merchandising as part of the product experience while gaining insight into shopper behavior and preferences using the analytics from each shopper interaction.

Get a Digital Shelf Today!

Now you know what a digital shelf is and the benefits it provides. But do you know where to find the digital shelves you need?

Here at Tri-PlexDesign, we specialize in high-tech shelving. To discover how we can modernize your marketing, all you have to do is contact us today!