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September 25, 2022

How QR Code Analytics Boost Customer Engagement

QR code technology opens up plenty of doors for brand marketing, data collection, and much more! If you haven’t incorporated QR codes into your marketing campaign, you’re missing out on a huge advantage over your competition. Keep reading to learn about how you can use QR code engagement to gather valuable analytics.

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What Are QR Codes?

A QR code is a type of matrix barcode that is easily scanned with a smartphone.  Once scanned, the code can be a hyperlink to a customized shopping experience enhanced with promotional incentives, product stories, or AR excursions if you choose. 

The best thing about QR codes is that they are the most affordable path to in-store digital engagement and can be put on any product, window, and display!

What QR Code Analytics Can I Get?

QR codes can collect a range of data. As they are scanned, you’ll collect data on where, when, how often, and which products interest your customer base. This information alone is very valuable.

However, if you want even more information from potential customers, you can create a narrative that asks them about their shopping preferences and more. The information you receive can help build your future marketing campaigns.

How Does Perch’s Lift-and-Learn Platform Help?

Used in sync with Perch’s Lift-and-Learn platform, your business’s QR code strategy will be unstoppable. This cutting-edge technology gives you data about what products customers pick up from the shelves.

This data can be used to optimize your merchandise, content, pricing, and media spending. All of this can lead to higher customer engagement over time.

Simply put, interactive content is the way of the future. It’s possible to have an entire shelf of products that consumers can interact with in various ways, giving you more and more data. When you know your customers like the back of your hand, they will feel noticed and respond much more positively.

Key Takeaways:

  • A QR code is a type of matrix barcode that is easily scanned with a smartphone. 
  • The data collected from QR codes can help build your future marketing campaigns.
  • In-store Smart Merchandising with interactive content delivers superior consumer engagement with your product and brand with valuable intelligence on shopper behavior and preferences. 

Are You Ready to Benefit From QR Code Engagement?

Since 1990, Tri-PlexDesign has been partnering with market leads to provide them with stunning display presentations for their brand, products, and store-within-store environments. These award-winning merchandise solutions now include mobile engagement and Lift-And -Learn systems to attract more customers than ever before and gather that valuable data to fine-tune your marketing strategies. Feel free to contact us for more information. We look forward to working with you!

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